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The Five Basics For a Successful Fundraising Program For Your Non-profit, Charity Or Church

 - July 17, 2008

Do you want to build a successful fundraising program for your church, charity or cause? Did you notice that I didn't ask you if you wanted to raise money? That's a given. But charitable dollars are also a result of a sound fundraising program.

In this article, I am going to share tell you the very basics that you need to set up your fundraising program. You need these departments, even if you are the only one with the responsibility! Why? Because it will help you develop sound systems and also create a foundation for growth and success.

Fund Development Administration: This is the umbrella that watches over all the other functions in your operation. It is here where you plan, manage and analyze your efforts. Depending on the size of your charity, you may have one person at the helm with others managing the functions that make the whole system work.

Donor Acquisition: This department is focused on bringing in new donors to your organization. This is not just list building, but rather acquiring donors and future partners that will form a loyalty to your cause and your organization. Special events, direct mail and other strategies can be used to acquire donors.

Donor Development: This department takes over where the Donor Acquisition Department leaves off. Once a person has shown interest in your organization, then this department works to turn the individual into a loyal and frequent donor. Gaining loyalty is essential for creating a donor base, so this department is key for the success of your overall fundraising efforts.

Donor Relations: While Donor Acquisitions attracts the prospects and Donor Development cultivates the relationship and motivates the donor to give, the Donor Relations Department takes care of the donors by answering letters, sending thank you letters and receipts, and taking care of address changes and other maintenance functions. The focus of this department is to do all they can do to make the donor feel appreciated, important and part of the organization! The Donor Relations Department and the Donor Development Department should coordinate their work so that everything works smoothly and seamlessly.

Creating these departments and defined functions for your Fundraising Department will serve you well as you work to develop a loyal and generous donor base for your worthwhile non-profit organization.

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